Communicating during a crisis: Are you prepared?
May 10, 2013 (9:00 a.m. - 2 p.m.)
Holiday Inn at Walt Disney World Resort - Lake Buena Vista, Florida.
Experience what it takes to communicate effectively when a crisis hits. Join us for a half-day communications workshop and luncheon presented by the Agriculture Institute of Florida.
Participants will learn the key components of a good crisis communication plan and take part in a simulated crisis situation.
The workshop will conclude with the compelling, first-person experience and lessons learned by the communications professionals from Mercy Hospital in Joplin, Missouri, when one of the costliest tornadoes in U.S. history ripped through the hospital in 2011. Click here for more info.
The Story of Florida Agriculture
Florida Agriculture has a story to tell.
Florida's farmers produce 280 different commodities, employ over half a million people, generate more than $103 billion in annual economic impact and provide tax surpluses. Florida is the nation's top producer of citrus, sugar cane, winter vegetables, ornamental plants and sod, and agriculture consistently ranks second only to tourism in supporting the Florida economy,
Florida's farmers are also caretakers of the state's richly diverse environment. Farmers have been leaders in the use of reclaimed water and developing best management practices to improve water quality, minimize impacts and care for the land while producing an abundance of safe, affordable food and other products that make our lives more enjoyable.
The Agriculture Institute of Florida is an organization of communications professionals, individual farms and producers from a diverse blend of agricultural associations, commodity producers and ag-interested businesses working together to promote the value of Florida agriculture and raise media and consumer awareness of the benefits it provides.