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The Story of Florida Agriculture
Florida Agriculture has a story to tell.
Florida's farmers produce 280 different commodities, employ over half a million people, generate more than $103 billion in annual economic impact and provide tax surpluses. Florida is the nation's top producer of citrus, sugar cane, winter vegetables, ornamental plants and sod, and agriculture consistently ranks second only to tourism in supporting the Florida economy,
Florida's farmers are also caretakers of the state's richly diverse environment. Farmers have been leaders in the use of reclaimed water and developing best management practices to improve water quality, minimize impacts and care for the land while producing an abundance of safe, affordable food and other products that make our lives more enjoyable.
The Agriculture Institute of Florida is an organization of communications professionals, individual farms and producers from a diverse blend of agricultural associations, commodity producers and ag-interested businesses working together to promote the value of Florida agriculture and raise media and consumer awarements of the benefits it provides.
News
2011 Workshop Series
Smart Strategies for Social Media
The Ag Institute presented "Smart Strategies for Social Media", the last in its 2011 workshop series, on October 6 in Orlando to a full house. Thanks to all who attended, and be sure to join our contact list to receive notifications about next year's workshops!
New Study Reveals Insights Into Consumer Perceptions of Agricultural Messages
GAINESVILLE, Fla. -- Words and phrases like “farmer,” “food safety,” and “best management practices” are all terms commonly used to describe Florida’s agriculture industry, but how are these terms understood by the general public?
A recent study completed by the Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) in partnership with the Agriculture Institute of Florida reveals surprising information regarding how Florida residents perceive messages designed to communicate about agriculture.
“This is exciting research that provides an important look inside the minds of Florida consumers,” said PIE Center Development Director, Dr. Tracy Irani. “With the results from this study, agriculture communicators will be able to tailor their messages in a more effective manner.” Read more...
