Mission, Goals, Objectives and Strategies |
Mission:
The Agriculture Institute of Florida is a united educational and communications resource addressing immediate and long-range issues of common concern.
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| GOAL #1: To serve as a unified, credible source for contemporary and background industry information about agriculture. |
Objectives: Collect timely information on issues relevant to Florida agriculture.
Strategy : Provide mechanisms to Florida agriculture and its publics for rapid and accurate dissemination of information, positions and issues.
Strategy : Establish an active, working information network of Ag Institute Board members to manage issues of immediate and long-range concern.
Strategy : Publish a regular newsletter.
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| GOAL #2 : To provide a forum for identifying consensus and positions on industry issues. |
Objectives : Conduct periodic meetings to discuss and agree on Ag Institute positions on issues of common concern.
Strategy : Hold a minimum of four meetings of the Agriculture Institute's Board of Directors per year.
Strategy : Through roundtable presentations and discussions, promote the exchange of information among Board members concerning their individual operations and the specific issues facing them.
Strategy : Develop a resource and information exchange program which will make materials available to agriculture spokespersons.
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| GOAL #3 : To serve as a voice for agriculture's publics. |
Objectives : Create opportunities to be heard by the media, the government and the general public.
Strategy : Conduct an annual survey of public opinion on issues affecting agriculture.
Strategy : Sponsor an issues/candidates forum when appropriate.
Strategy : Provide a variety of communications training opportunities for appropriate target audiences.
Strategy : Create new forums and explore new methods for the dissemination of agriculture's message.
Strategy : Establish a presence for the Ag Institute's message in appropriate venues. |
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