9:00 AM - Coffee, Networking
9:15 AM - Planning for the Worst: Deciding What to Say, When to Say It, and to Whom
Lisa Lochridge, Director of Public Affairs, Florida Fruit & Vegetable Association
When the unexpected happens, don't be left scrambling. The key to shortening the life cycle of a crisis is to have a solid crisis communication plan that will guide you in deciding what to say, when to say it, and to whom.
10:15 AM - What would you do? Test Your Skills for When the Unexpected Happens
Grant Heston, Associate Vice President for Communications and Public Affairs, UCF
Participants will take part in an interactive simulated crisis situation using real-life case studies.
11:45 AM - Lunch Provided
12:30 PM - Communicating After a Disaster: Lessons Learned from Joplin, Missouri
Miranda Lewis / Allison Craig, Mercy Health Foundation Joplin
Miranda Lewis and Allison Craig will recount their experiences in the aftermath of the EF5 tornado that struck Joplin, Missouri on May 22, 2011. Their presentation will cover the storm’s immediate and long-term impacts on their hospital and community. Topics covered will include media management, disaster planning, environmental challenges and internal and external communication. They will also discuss physical and mental demands and mitigating the realities of working in crisis situations.